Jaja Leads the Way with GenAI-Powered Customer Engagement

Jaja, a challenger brand in the credit card market, wanted to be the first in the UK to launch a GenAI-powered customer-facing agent. However, they lacked a clear starting point and needed expertise to realise their vision.

Jaja partnered with Great Wave AI for guidance and development. We conducted a discovery phase, followed by hypothesis testing through rapid prototyping. This approach helped Jaja define the functionalities of their GenAI agent. We provided strategic and technical support to accelerate their development process.

Jaja launched their GenAI-powered agent months ahead of competitors, enhancing customer experience and reducing demand on human service agents by over 30% over night.

If you’d like to know more about how Great Wave AI can help your business, please contact us at contact@greatwave.ai.