Productivity Isn’t the Problem. Lack of Tools Is. Let’s settle something upfront: there is no ethical dilemma in wanting your company to be more productive.If you’re in a leadership role, your job is to increase output, stay competitive, and keep the ship moving forward. That’s not heartless—it’s your responsibility. And like it or not, the companies already using Gen AI are pulling ahead. This isn’t hypothetical. It’s happening. So the question isn’t should you use AI. It’s how you use it.
For us, the answer is clear: with humanity. With respect. And with a ruthless focus on making people’s lives easier—not harder. One of our clients put it brilliantly. As their team started to adopt Gen AI, there was some internal noise. Resistance. Concern. So their leader called an all-hands and said, “Look, I don’t know about the rest of you, but there’s no shortage of work.” And he’s right. The vast majority of people aren’t worried that AI will take their jobs. They’re worried they won’t survive the job they’ve already got. Too much work. Too many systems. Not enough support. They’re drowning in tasks they didn’t sign up for.
This is where management needs to step up.
You’ve been pushing teams hard. You’ve asked them to do more with less. Now’s the moment to say, “We hear you—and here are the tools to make it manageable.” That’s not unethical. That’s the job. And that’s the real promise of Gen AI: not fewer people, but fewer pointless tasks. Not layoffs, but lift-offs—for the people who’ve been carrying too much for too long.
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